What does it mean to have an authentic brand?
On this episode of What’s Possible, we delve into the world of personal branding and uncovering the authentic self. Our guest, Susan Chritton, author of Personal Branding for Dummies, shares her insights on how to achieve a balance between personality and expertise. Susan offers practical tips and exercises for how to start a powerful personal brand.
Listen now and learn how to make your personal branding work for you.
Here are the top highlight moments from this episode with Susan Chritton:
🤝 It’s important to blend your personality and expertise to be taken seriously in the workplace. The speaker took a few years to achieve this balance.
📝 Updating your “About” section on your website? Remember, starting with “xxx years of experience” is dull. Instead, personalize it and focus on your character.
🚀 Personal branding doesn’t have to only be done during career transition. It’s a continual process that should represent who the person is, not just what they do for work.
💼 Building your personal brand requires paying attention to your behavior and interactions with others. Are your actions “on brand”?
📣 Creating a strong brand involves identifying what makes you unique compared to your competition and communicating it through messaging and visual elements.
🌟 To create a consistent “brand ecosystem,” ensure that all aspects of your personal presentation align with your brand.
🔑 Remember to be clear on your value and constantly live up to it. Checking in with yourself throughout the week can help ensure consistency.
💻 Using the about section on LinkedIn to highlight your personal brand can be helpful for potential clients.
🙌 Personal branding can help take your leadership, well-being and overall life satisfaction to the next level. Find your authentic self and live it at work and at home.
Listen now and learn how to make your personal branding work for you.
